Duff Roman contacted the CAB to help share a PSA campaign in support the Canadian Red Cross and their ongoing efforts in Ukraine. The PSA was developed through Bell Media and calls on Canadians for their support and donations.
The PSA can be downloaded here.
We encourage you to air the PSA on your radio stations and share it with your networks.
Below, additional details on the campaign were provided by the Canadian Red Cross:
The Canadian Red Cross is concerned for people affected by the conflict in Ukraine. The Red Cross is working around the clock to respond to humanitarian needs. Canadians wishing to help are encouraged to donate to the Ukraine Humanitarian Crisis Appeal.
- Financial donations to the Ukraine Humanitarian Crisis Appeal can be made online at redcross.ca, by calling 1-800-418-1111, or by texting UKRAINE to 20222 to donate $10.
- Money raised will enable the Red Cross and Red Crescent Movement to respond to humanitarian needs generated by almost eight years of conflict, as well as preparedness and response efforts due to heightened tensions in Ukraine. The support could include preparedness, immediate and ongoing relief efforts, long-term recovery, resiliency, and other critical humanitarian activities as needs arise, both in Ukraine and surrounding countries, including supporting populations displaced.