RTNDA Canada Unveils Diversity Toolkit
RTNDA Canada, The Association of Electronic Journalists, has unveiled a comprehensive tool kit to assist broadcasters in diversifying newsrooms across Canada. The new Diversity Toolkit, consisting of a DVD guide and accompanying reference booklet, is being distributed to 400 Canadian newsrooms and represents the latest phase in RTNDA's ongoing multimedia Diversity Initiative. The bilingual product will give news professionals specific ways to ensure cultural and societal diversity is part of their hiring, their on-air language, their choice of stories and their interaction with viewers and listeners. It will also show how embracing diversity will pay dividends in terms of a station's profitability and relevance to their communities. “Our association has a longstanding commitment to helping electronic journalists better understand the need to reflect diversity,” said Bob McLaughlin, President of RTNDA Canada. “Despite a generation of awareness about the need to reflect the changing face of Canada, many newsrooms are still not recognizing the full value of diversity. We can make our newscasts and programs more relevant, improve our community relations and increase our bottom lines – all by paying closer attention to diversity. Our new tool kit provides concrete ways to do that.”. Click here for more information on the RTNDA Diversity Toolkit.
RTNDA Launches Major Diversity Promotional Campaign
The Radio-Television News Directors Association (RTNDA) has unveiled a nation-wide TV and radio campaign to promote cultural diversity in the news media. A series of announcements will begin airing on radio and television in the coming weeks, promoting awareness and support of diverse news operations. “We hope this campaign will make people aware of the fact that a diverse culture is what Canada is all about, and that the news media is keen to properly reflect that diversity,” said Terry Scott, President of RTNDA Canada.