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What the Industry is Doing - CITY-TV

Citytv Proudly Supports Community Organizations Celebrating Diversity
From its founding to present day, Citytv has committed itself to numerous initiatives which embrace diversity and reflect the local values of the communities it serves. In partnering with various local community organizations across the country, Citytv brings its intensely-local, urban-oriented, unique style to each respective fundraiser, event and festival. From unparalleled contributions and involvement with the Herbie Fund to the New Pioneers Awards celebrating immigrant success stories - and beyond - to multicultural festivals highlighting film, art and culture, Citytv proudly supports organizations that celebrate diversity.

Citytv Helps Fund Local Diverse Programs
As in years past, Citytv continues to make significant contributions to a variety of local programs and initiatives which reflect Canada's cultural diversity. Among them, Citytv provides hands-on media skills training, scholarships and educational grants for Aboriginal and multicultural youth -- designed to develop their skills and knowledge of the film and television industries. Citytv also provides funding to benefit individuals and organizations with disabilities. With an ever expanding list of contributions that range from funding small-scale festivals to long-term work in the area of industry related race relations, Citytv is committed to investing for the future -- of Canada's diverse media landscape.

PARTNERSHIPS

Citytv Contributing Member of Strategic Alliance of Broadcasters for Aboriginal Reflection (SABAR)
As an active member of SABAR, Citytv regularly collaborates with fellow broadcasters and other organizations to raise the profile and participation of Aboriginals in the broadcast industry. For example, as the sole founding television sponsor of the Canadian Aboriginal Festival, Citytv produces PSAs for SABAR members to promote public attendance to the event.

Citytv Herbie Day Supports Operation Herbie
Each year Citytv commits to a day long broadcast from the lawn of Sick Kids to raise awareness and support for the Herbie Fund. The Herbie Fund is supported entirely by charitable donations and provides assistance to children receiving life-saving or life-altering surgery at Sick Kids that is not available in their home country. In 2008, with the help and the generosity of its viewers -- Citytv Herbie Day surpassed totals from previous years by raising $181,374.

Daily Bread Holiday Food Drive/ Spirit of the Season Exceeds Fundraising Goals
Citytv partnered with Daily Bread Food Bank in Toronto in each of its seasonal drives to help feed Toronto's less fortunate and the often overlooked (47% of Daily Bread users are considered to have a disability). Citytv entertained and encouraged the "Spirit of the Season" by inviting its viewers to join the celebration at a day long broadcast from The Sheraton Centre and donate food and funds to Daily Bread. Viewers accepted the invitation by donating $219,842 and 12,000 lbs of food, beating out all previous totals.

BT Toronto Online Requests Call-to-Action for Salvation Army Kettle
The Salvation Army is the largest non-governmental provider of social services in Canada, and strives to meet the needs of vulnerable groups and those overlooked and ignored - purposely making no distinction based on ethnicity or sexual orientation. Each year the Salvation army works to restore the hope and dignity to those who might otherwise remain invisible in society, concluding with the Holiday Kettle Drive in December. When the Salvation Army announced that donations were drastically down in 2008, Citytv's Breakfast Television sprung into action requesting viewer donations to the BT iKettle. Citytv viewers answered the call with $47,558 in donations.


 

 




 
 
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