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What the Industry is Doing - Canadian Association of Broadcasters

November 27, 2008 - PowerPoint Presentation
CAB Diversity Webinar

CAB Delivers Diversity Presentations to BCAB and WAB
The CAB delivered a new session entitled Diversity on the Rise (pdf) to the regional conventions of the British Columbia Association of Broadcasters in May and the Western Association of Broadcasters in June.  The sessions focused on Canada’s growing diversity, the goals of the CRTC, and diversity best practices and practical starting points for Radio. Past and current diversity activities undertaken by the CAB were outlined, and a number of very good resources for diversity information are identified. (Only available in the format it was presented)

CAB Participates in Meeting of Stakeholders on Employment of Graduates with Disabilities
On March 28, 2007, CAB Vice-President, Communications, Pierre Pontbriand, represented the CAB and private broadcasters at the regional meeting titled Strengthening the Linkages between Postsecondary Education and Employment for Graduates with Disabilities. Held at Algonquin College in Ottawa, the meeting was organized by the Ontario Ministry of Training, Colleges and Universities as part of their regional meetings initiative that included Toronto, Sudbury, and London. Over 50 participants responsible for student services and services for students with disabilities from universities and colleges in Eastern Ontario – University of Ottawa, Carleton, Queen’s, Algonquin College, Loyalist College, La Cité Collégiale, St. Lawrence College – along with agencies and employers attended the meeting. Mr. Pontbriand’s presentation at the meeting was very well received and outlined private broadcasters’ initiatives, including the CAB report on cultural diversity, as well as the CAB report on The Presence, Portrayal, and representation of Persons with Disabilities in Television Programming, and the three initiatives launched at the CAB Convention 2006 in Vancouver. Participants responded very positively to the three initiatives presented: the Public Service Announcement campaign, titled “Open your Mind”; the Recommended Guidelines on Language and Terminology - Persons with Disabilities: A Manual for News Professionals and Glossary developed in consultation with RTNDA Canada; and the brochure on Employment Opportunities in the Canadian Broadcasting and Affiliated Production Sector. Click here for more information on these initiatives.

CAB Recognizes Outstanding Diversity Programming
At the CAB Convention in Vancouver in November, 2007, the CAB recognized the outstanding programming of its members with the presentation of the prestigious Gold Ribbon Awards for Diversity Programming. This year's winners were:


  • Diversity in News and Information Programming: CKOM, Saskatoon (Seeds of Success)
  • Aboriginal Programming: CKOM, Saskatoon (Meeting Ground)


  • Diversity in News and Information Programming: CKOM, Saskatoon (Seeds of Success)
  • Aboriginal Programming: CKOM, Saskatoon (Meeting Ground)

CAB Launches Three Major Initiatives for Persons with Disabilities
On November 6, 2006, the CAB announced three major initiatives to affect social attitudes towards persons with disabilities. These initiatives include:

Proposed CAB Equitable Portrayal Code
On July 20, 2006, the CAB submitted its newly developed Equitable
Portrayal Code
, that is intended to replace the CAB’s Sex-Role Portrayal Code for Television and Radio Programming (“SRP Code”).

Advancing Diversity: The Impact of the CAB’s 2005-06 Initiatives
The CAB filed its first annual report to the Canadian Radio-television and Telecommunications Commission (CRTC) on the progress made by broadcasters to ensure diversity in broadcasting. The CAB’s report describes initiatives taken on matters of cultural diversity, as well as those concerning the presence, portrayal and participation of persons with disabilities in broadcasting. “Over the past year, the CAB has made significant progress in developing and launching a wide range of initiatives and activities to help foster diversity in broadcasting,” said CAB President & CEO, Glenn O’Farrell. “Canada’s private broadcasters are committed to working with industry partners to ensure the equitable portrayal and reflection of Canada’s diverse population on television.” Click here to view the CAB's Annual Report on Diversity in Broadcasting.

CAB Presents Diversity Matters: The Business of Attracting Diverse Audiences
As part of the The Future Summit, the CAB's 2005 Annual Convention in Winnipeg, the CAB presented this session to demonstrate the business case for diversity, and offer practical advice from Canadian and international corporate leaders on significant business opportunities for broadcasters and advertisers. The panel was moderated by Hamlin Grange, President and Principal Consultant of DiversiPro.



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