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March 21, 2019
News Release

Broadcasters Term New Media Measures in Budget 2019 "Unfair"

Social Policy Issues > Anti-Violence > Initiatives Against Violence

Initiatives Against Violence by CAB and its members

  • CAB suggests concept of an industry council to encourage high standards and professional conduct on the part of private broadcasters.
1987Voluntary Television Code on Violence
  1. CAB issues first voluntary violence code for broadcasters, stipulating that the depiction of violence must be evaluated in relation to the individual program, intended audience and time slot.
  • CAB submits a proposal to the CRTC outlining the structure and function of the future Canadian Broadcast Standards Council. Proposal sets out details about the nature and scope of the Council, its structure, means to ensure the dissemination of information to the public, and procedures relating to a proposed complaints process, non-compliance and annual reporting.
  • In Public Notice CRTC 1988-159, dated September 22 1988, the CRTC accepts the proposal in principle, noting that "this voluntary action on the part of the CAB and its members reflects the sense of responsibility and maturity of the broadcasting industry in regard to social issues of public concern".
1990Concerned Children's Advertisers
  • CCA is founded – a consortium of 26 child-centred advertisers, broadcasters and agencies to put their collective skills and resources to work to produce and deliver programs that will benefit the well-being of children.
  1. In Public Notice CRTC 1991-90, dated August 30 1991, the CRTC advises its licensees and the public that it fully supports the objectives of the CBSC.
1993Action Group on Violence in Television
  1. CAB is founding member of AGVOT, along with: CBC, CCTA, a number of specialty and pay services (Discovery Channel, TMN/MoviePix, SuperChannel/MovieMax, TSN, RDS, Canal Famille, YTV, MuchMusic) pay-per-view services (Viewer's Choice Canada/Canal Premiere and Home Theatre), CFTPA, L'APFTQ, and the ACA. AGVOT is created to enable the industry to deal with the various issues associated with violence on television, on a co-operative, industry-wide basis. No such co-operative industry group exists anywhere else in the world. AGVOT's efforts are to focus on the development of industry codes, development of a program classification system, and the exchange of information on anti-violence initiatives, all with the end goal of protecting young children while maintaining artistic freedom.
  2. In September 1993, AGVOT adopts its General Statement of Principles concerning violence in television programming. These principles include:
    1. A prohibition against the depiction of gratuitous violence
    2. The broadcasters' responsibility in scheduling programs
    3. Sensitivity to concerns for children
    4. A commitment to provide viewers with adequate information about the subject matter of programs offered
1993Code Regarding Violence in Television Programming
  1. Canadian broadcasters take the lead again by initiating a tough new, revised Television Violence Code. It bans gratuitous and glamorized violence, has a 9 p.m. watershed hour for programs with violence, requires program advisories, and sets stiff rules on violence in children's programming. The revised Code is formally accepted by the CRTC in Public Notice CRTC 1993-149, and is administered by the CBSC.
1994/1995CAB National Campaign Against Violence: Speak out Against Violence Campaign
  • CAB, in partnership with the federal government (Canadian Heritage, Solicitor General of Canada, Health Canada, Human Resources Development Canada, Department of Justice Canada and National Defence), launches the first phase of its national campaign: “Speak Out Against Violence”. The three components of the campaign are:
    1. Contribution by Canadian private broadcasters of $10.6 million in air time for radio and television public service announcements on violence in society. The messages remind Canadians that violence makes victims of us all and we must be part of the solution;
    2. Broadcasters' Nationwide Community Action Program - radio and television stations receive a booklet entitled Nationwide Idea Swap on Violence, highlighting the most successful station anti-violence projects, programs and promotions from all regions of Canada;
    3. "Canadians Together Against Violence" – Broadcasters promote and distribute specific practical suggestions for Canadians to work together to eradicate violence and build safer communities.
1996Private Broadcasters' Six-Point Action Plan Against Violence
  • CAB releases its six-point action plan against violence:
    1. CAB Voluntary Code Regarding Violence in Television Programming;
    2. The Canadian Broadcast Standards Council;
    3. Station Anti-Violence Guidelines, Policies and Practices;
    4. National Campaign Against Violence;
    5. Media Literacy; and
    6. Action Group on Violence On Television (AGVOT)
1996Violence: You CAN Make a Difference Campaign
  • CAB, in partnership with the federal government (Canadian Heritage, Health Canada, Department of Justice Canada, Status of Women Canada, Human Resources Development Canada, National Defence, RCMP), kicks off national launch of the “Violence: You Can Make a Difference” Campaign. Key themes are: violence against women, violence against children, and media literacy. This campaign includes:
    1. A contribution by the Canadian radio and television broadcasters of approximately $10 million in air time for three television and five radio public service announcements which encourage Canadians to take action against violence; and
    2. A package of "Tips for action against violence' fact sheets for use by private broadcasters, members of parliament, senators and community groups, expand on the spots key messages with suggestions on how 'you can make a difference'.
1997AGVOT: Classification System and Broadcaster V-chip Trial
  • AGVOT releases a television program classification system to be used in conjunction with the V-chip. AGVOT recommends a six-level rating system that uses consistent and clear guidelines to evaluate the content of television programs. The content evaluation is assigned a rating according to generally accepted stages of child development. The system relies on research including in-home public opinion studies, focus groups, and a national trial of the system with the V-chip technology in nearly 400 homes in five Canadian cities over five weeks. All studies find high levels of approval among parents. The CRTC formally accepts the classification system in Public Notice CRTC 1997-80.
  • AGVOT provides CRTC with a progress report on the status of the implementation of V-chip technology in Canada, and the experiences of Canadian programming services after the introduction of the classification systems. AGVOT continues to work with television manufacturers to ensure that V-chips included in sets sold in Canada will be compatible with the two Canadian ratings systems.
2000Concerned Children's Advertisers
  • To date, CCA has produced over 35 healthy life coping skills commercials dealing with issues of substance and child-abuse prevention, self-esteem, decision making and media literacy. Voluntarily broadcast daily across Canada to youth aged 3-17, CCA's messages air in prime children's programming. CCA is currently involved in initiatives which include:
    1. Healthy Life Coping Skills – creating and producing a new series of commercials to empower children with skills to make healthy life choices;
    2. Child Abuse Prevention – broadcasting a child abuse prevention vignette designed to strengthen children's ability to speak up and seek help;
    3. Media Literacy – recognizing the role television plays in the lives of children, CCA is producing a new series of child focused media literacy commercials designed to help children interpret, cope with and understand what they see on television;
    4. TV & Me – an interactive program that brings discussions about real life and television into the classroom. By promoting the discussion and thinking behind our commercials, TV & Me helps children with self-esteem, decision-making, goal setting, and media literacy;
    5. Government One-on-One – working in partnership with the federal and provincial governments on co-operative projects to create soundly based child-centred programs;
    6. Research – conducting, tracking and trending research to assess the effectiveness of our commercials in reaching children, and to ensure an informed understanding of the issues CCA addresses.
  • AGVOT submits an update to the CRTC on the implementation of V-chip encoding and a timetable for implementation.