Diversity in Broadcasting

Canadian Association of Broadcasters

Report on
Diversity in Broadcasting


Appendix F

Télédiversité Press Release

Canadian Association of Broadcasters      80th

April 28, 2006


Astral Media, TVA & TQS in partnership with the CAB

Press release
- For immediate release

Premier Conference on Cultural Diversity and
Private Broadcasting in Montreal

Montreal, May 5, 2005 - Astral Media, TQS and TVA, in partnership with the CAB are proud to announce Télédiversité, the premier conference on the reflection and portrayal of cultural diversity in Quebec French-language private television. This one-day event, which will be held on May 12, 2005, will be an excellent opportunity for members of Quebec's ethnocultural and Aboriginal communities and private broadcasters to explore the challenges and opportunities that are current in today's TV media environment.

The aim of the conference is to create a forum of exchange between Quebec's Frenchlanguage private television broadcasters and journalists, creators, producers and technical personnel from Aboriginal and ethnocultural communities working in Quebec. It is also an opportunity for these communities to have direct access to decision-makers in Quebec's French-language television industry including private broadcasters, industry associations, producers and government officials.

Panel workshops will focus on the role of cultural diversity in news and public affairs as well as in television drama and will feature top decision-makers from the Quebec media industry. Opening remarks will be made by Moses Znaimer, founder of CityTv and lunch speakers are Elsie Lefebvre - Member of the National Assembly of Quebec for Laurier-Dorion, and Yolande James Member of the National Assembly of Quebec for Nelligan.

Télédiversité is an opportunity for both French-language broadcasters and members of ethnocultural and Aboriginal communities who are currently working -or would like to work – in the television media industry to get together to brainstorm ideas, network and explore the challenges and opportunities we all face to ensure a fair and accurate reflection of our cultural diversity (whether that be on camera or behind the scenes). It is also an opportunity to identify and establish innovative ways to advance diversity in the TV media environment and to continue fostering a constructive dialogue.

About Astral Media
Astral Media is a leading Canadian media company, active in specialty, pay and pay-per-view television, radio and outdoor advertising. Astral Media's solid and dynamic presence in the country's major markets rests on its commitment to offer a unique combination of high-quality, targeted media for all its audiences.

About TQS
Owned by COGECO in partnership with Bell Globemedia, TQS inc. is a French-language general-interest television network comprising five of its own stations (Montreal, Quebec City, Saguenay, Sherbrooke, Trois-Rivieres), a repeater antenna (Rimouski) and three affiliated stations (Gatineau-Ottawa, Val-d'Or- Rouyn-Noranda and Riviere-du-Loup) that, together, cover all of Quebec. In addition to endowing the network - both on air and as a company - with a unique personality, TQS's "mouton noir" (black sheep) brand enjoys visibility and power that are equalled only by its originality and popularity among viewers and the general public. TQS also operates its own production company, Les Productions Point-Final inc., as well as Societe Radio-Canada's regional stations in the Sherbrooke,Trois-Rivieres and Saguenay regions.

About TVA
TVA Group is an integrated communications company involved in television, production and distribution of audiovisual products, and in magazine publishing. TVA Group is North America's largest private producer and distributor of French-language entertainment, information and public affairs programming, and its largest publisher of French-language magazines. TVA Group's Class B shares are listed on the Toronto Stock Exchange under the ticker symbol TVA.B.

About the Canadian Association of Broadcasters
The Canadian Association of Broadcasters is the national voice of Canada's private broadcasters, representing the vast majority of Canadian programming services, including private radio and television stations, networks, specialty, pay and pay-per-view services.

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Rachel Yates
Director, Corporate Communications
Astral Media Inc.
(51 4) 939-5000, ext. 3077