for immediate release
The Impact of the CAB’s 2005-06 Initiatives
Ottawa , May 4, 2006 – The Canadian Association of Broadcasters (CAB) has filed its first annual report to the Canadian Radio-television and Telecommunications Commission (CRTC) on the progress made by broadcasters to ensure diversity in broadcasting. The CAB’s report describes initiatives taken on matters of cultural diversity, as well as those concerning the presence, portrayal and participation of persons with disabilities in broadcasting.
“Over the past year, the CAB has made significant progress in developing and launching a wide range of initiatives and activities to help foster diversity in broadcasting,” said CAB President & CEO, Glenn O’Farrell. “ Canada’s private broadcasters are committed to working with industry partners to ensure the equitable portrayal and reflection of Canada’s diverse population on television.”
The CAB undertook a number of diversity initiatives through 2005-06, including the launching of the Diversity in Broadcasting website. Launched in May of 2005, the website has evolved into a central repository for a broad range industry-wide information, including studies, reports, links, and events that help promote the need for diversity in the broadcasting industry.
Moreover, the CAB has engaged organizations and individuals from ethnocultural, Aboriginal and disability communities, broadcasting and production industries, media, government decision-makers in an ongoing dialogue about this issue, and has succeeded in moving diversity forward by emphasizing the inherent business and social value of increasing diversity within the industries.
Through the integration of diversity discussion as part of the CAB Convention, and through the establishment of a Gold Ribbon Award for Excellence in Aboriginal Programming – with more Gold Ribbon Awards for diversity programming to come – the CAB has moved to encourage, recognize and celebrate the diversity of Canada and applaud those private broadcasters who embrace diversity in their delivery of programming to Canadians.
Initiatives outlined in this inaugural CAB Report on Diversity in Broadcasting are intended to complement the initiatives undertaken at the individual station level, and to build on the significant work undertaken by Canada’s private broadcasters as outlined in their individual annual reporting to the CRTC.
The CAB annual report on diversity is available at: http://www.cab-acr.ca/english/research/2006.shtm.
In 2006 the Canadian Association of Broadcasters (CAB) celebrates 80 years as the national voice of Canada’s private broadcasters, representing the vast majority of Canadian programming services, including private radio and television stations, networks, specialty, pay and pay-per-view services.
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