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for immediate release

CAB Endorses Best Practices to Advance
Cultural Diversity on Television

Ottawa, July 15, 2004 – The Canadian Association of Broadcasters (CAB) today welcomed the Report of the Task Force for Cultural Diversity on Television with private television broadcasters not only endorsing, but poised to implement the Best Practices put forward in this significant study.

“Canada’s private broadcasters are committed to assuming a leadership role in the implementation of industry-wide Best Practices,” said Glenn O’Farrell, CAB President and CEO. “This commitment to advancing the reflection and portrayal of cultural diversity on television is critical to ensuring our television screens are truly responsive to Canadian audiences.”

In its Report, the Task Force recognized the importance of all industry stakeholders to commit to establishing and maintaining community connections.

The CAB’s Television and Specialty & Pay Boards have endorsed the recommended Best Practices and Industry Initiatives put forward by the Task Force. Private television broadcasters are committed to the implementation of the Best Practices in order to advance the representation, reflection and portrayal of ethnocultural and Aboriginal communities on screen and behind the camera.

“On behalf of CAB’s Television and Specialty & Pay Boards, we want to recognize the significant commitment and thank the Task Force members for their dedication,” said John Burgis, Chair of the CAB Television Board. “The scope of the research and the outcome of these deliberations pave the way for Canadian television broadcasters to better reflect Canada’s diverse landscape,” added Peter Miller, Chair of the CAB Specialty & Pay Board.

“The CAB looks forward to working with our industry partners to implement the Task Force’s recommended Best Practices and Industry Initiatives in order to advance cultural diversity within all sectors of the broadcasting system,” noted Glenn O’Farrell.

The Canadian Association of Broadcasters is the national voice of Canada’s private broadcasters, representing the vast majority of Canadian programming services, including private radio and television stations, networks, specialty and pay, and pay-per-view services.

The full report and research study can be found at: http://www.cab-acr.ca/english/social/diversity /taskforce/report.shtm

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For more information, please contact:

Susan Tolusso
Director, Communications
(613) 233-4035 ext. 331

 
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