Dig Your Roots is a Canadian talent development initiative coordinated by the National Campus and Community Radio Association (NCRA), with funding provided by Corus Entertainment Inc. The project aims to promote Canadian artists specializing in musical genres that are under-represented. As the not-for-profit national association of organizations and individuals committed to volunteer-based, community-oriented radio broadcasting in Canada, the NCRA is dedicated to providing resources and concrete, meaningful support towards the enhanced recognition and development of Independent Canadian music artists.