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Social Policy
Issues > Advertising to Children
Advertising to children in Canada is an area of marketing and communications that Canadian industry treats with the highest degree of standards and accountability. Heralded around the world as one of the most comprehensive and complete systems of codes and standards for responsible advertising to children, the Canadian system is often referenced as the standard by which other countries are measured, and is cited frequently by such international groups as the World Health Organization.
An effective and transparent process, Canadian advertising to children operates under a three part system that is regularly reviewed and updated to ensure responsibility, accountability and respect for the child audience.
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