Media Centre > News Releases > Archive > 1996 > October 28, 1996

Government honors broadcasters for anti-violence campaign

EDMONTON, October 28, 1996 - Private radio and television broadcasters today were honored with a Certificate of Recognition from the Government of Canada for their key role in the widely acclaimed 1996 national public service campaign, 'Violence: You Can Make a Difference'.

Canadian Heritage Minister and Deputy Prime Minister Sheila Copps made the surprise presentation to Michael McCabe, President & CEO of the Canadian Association of Broadcasters (CAB), following her speech at the CAB convention, in Edmonton. Sharing in the presentation were CAB Radio Board Chair Tony Viner and TV Board Vice-Chair Charles Bélanger.

"I know all our members will be honored and flattered by this thoughtful gesture," said McCabe. "Broadcasters have a deep, natural and ongoing commitment to keeping their communities safe and this special recognition can only strengthen that resolve." He noted many stations supplement the national campaign with local talk shows, interviews, and special programs and projects dealing with violence in society.

Initiated by the CAB and currently aired on hundreds of private stations across Canada, the anti-violence campaign was launched by Copps in late March, before a large Ottawa crowd of MPs, CRTC representatives, community leaders and media groups.

Canadian Heritage is one of seven federal partners in the year long campaign. Said McCabe: "I think our successful partnership with government departments on this important issue is an ideal example of industry and government working effectively together for the benefit of society."

This year's dramatic radio and television spots revolve around the themes of Violence Against women, Violence Against Children and Media Literacy and feature printed 'tips' that expand on the spots. Broadcasters have so far pledged over $8 million in air time to the campaign.

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For more information contact:

Susan Tolusso
Director, Communications
(613) 233-4035 ext. 331
(stolusso@cab-acr.ca)