The devastating tsunami that struck south and southeast
Asia on December 26, which has claimed an estimated 150,000 lives,
with thousands still missing, has initiated an unprecedented outpouring
of support and generosity from around the world.
As has been our tradition in the past, private broadcasters
are already using the airwaves not only to inform listeners and
viewers about where and how they can contribute, but are also
donating air-time to co-ordinated relief efforts. By using the
power of the media with on-air appeals to help victims of this
natural disaster, private broadcasters are playing a vital role
in giving a helping hand to those most in need. The CAB applauds
its members’ ongoing commitment to serving their local and
worldwide communities and encourages all broadcasters to continue
these important efforts.
Click
here to send us information on what your organization
is doing both on and off the air so that they can be shared within
the industry. Swapping ideas will help broadcasters, regardless
of market size, undertake initiatives in support of the victims
of this disaster.
The following non-profit organizations are among
those collecting donations to help survivors of the Dec. 26 tsunami:
