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Highlights
Launched today at the CAB 2008 Convention, the second annual edition of the Canadian Association of Broadcasters’ Report on the Industry looks at the economic, social and cultural contributions of the private broadcasting industry in Canada – but begins with this industry’s laudable and ongoing service to the communities of Canada.
- Private broadcasters take tremendous pride in contributing airtime and volunteer hours, raising audience and station donations and airing public service announcements (PSAs) for a wide variety of charitable activities. The total value of pledges and PSAs reached $314.5 million over the past year while the time volunteered by employees – on-air personnel and others – totalled more than 230,000 hours.
- Broadcasting accounts for 16% of the cultural sector’s GDP and is also one of the three largest cultural subsectors in terms of job creation, representing 9% of direct employment in cultural industries.
- In spite of the fact that the advertising market is highly competitive, more than one-third of total ad spending in Canada goes to television and radio, and television claims a greater share of ad spending than any other medium.
- On a per capita basis, Canadians have three times as many TV choices as people in France and more than seven times as many choices as people in the U.S.
- Canadians turn first to Canadian TV and radio with 66% of all television viewing in Canada to private conventional, specialty, pay and PPV television, and about 80% of radio tuning in Canada goes to Canada’s private broadcasters.
- Private broadcasters contribution to Canadian content through their Canadian Content Development payments (radio) and expenditures on Canadian programming (TV) totalled $1.6 billion in 2006-07, more than 25% of the industry’s total revenues.
- Copyright payments are increasing and multiplying to the point that they no longer reflect any form of fair value exchange between the radio and music industries.
Click here to view full report.
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